FINTECH ACADEMY JORDAN®
The Leading Fintech Training Destination
FTA Jordan is a new initiative for the Central Bank of Jordan, under the umbrella of the Institute of Banking Studies as a commitment to adopting technological progress and promoting innovation in the financial and banking sector to bridge the knowledge gap in the field of financial technology and innovation, in line with the Hashemite Kingdom of Jordan’s economic modernization vision for the years 2023-2033, which came under direct guidance from his His Majesty King Abdullah II Ibn Al Hussein.
JORDAN FINTECH ECOSYSTEM
As a strategic brand designer, I have been privileged to have been assigned to brand and design the fintech sector in the Hashemite Kingdom of Jordan, by holistically building and designing the Fintech ecosystem from official governmental and non-governmental institutions, fintech startup incubators and startup companies.
I have built the brand of each of the following institutions making sure the entire ecosystem is visually compatible and cohesive:
JO FINTECH
I have built the brand of each of the following institutions making sure the entire ecosystem is visually compatible and cohesive:
JO FINTECH
2023
Jordan's official governmental fintech organization that runs the fintech scene in Jordan under the Central Bank of Jordan.
Jordan's regulatory sandbox as a sub-division under JO FINTECH.
2024Jordan's official fintech and innovation training academy under the Institute of Banking Studies and the Central Bank of Jordan.A payment system operator that manages and develops several payment systems in Jordan legally and regulatory and runs JOIN Fincubator.
JOIN Fincubator2022
Jordan Innovation Fintech Incubator is a unit that is fully owned and operated by JoPACC, which was established with a commitment to modernizing Jordan's economy and leading digital transformation across its sectors.
A financial technology and artificial intelligence company that enables businesses, governments, and end-users to access state-of-the-art digital financial services.
eFAWATEERcom
2022
Jordan's bill presentment and payment service powered by MadfoatCom under the supervision of the Central Bank of Jordan.
And 16 startups in the field of fintech for JOIN Fincubator
2023
Logo Concept
Fintech Academy Jordan is a center of excellence, providing the transformation from pioneers in training to stellar fintech innovation as the leading fintech training destination.
TRAINING > FINTECH > DESTINATION
SDG Compatibility
Fintech Academy Jordan's color palette is also compatible with the Sustainable Development Goals colors as well so when the logo and identity are placed around the SDG icons they look harmonious.
Preferred Colore Pairings
The following background colors are set to optimize the identity system's impact on different applications and communications. The colors that can be used over the backgrounds are specified over each color.
Color ratios
To optimally apply the identity colors, the following is a general guide of the color ratios, as the primary and the secondary colors should be applied to occupy the most real estate on any communication piece and the accent colors only in small portions.
Dynamic logo system
The natural evolution and the future of static logos.
Multiple design styles are used to create a dynamic logo set for Fintech Academy Jordan that can be placed inside the arrow/digital screen symbol of the logo design which is the container of the logo system.
Different styles used range between pictures, 3D graphics, AI images, outlines, icons, colors, and gradients. The elements used a technological and innovative feel to the logo outcome.
Different fintech inspirations were used to create the following dynamic logo system and Unlimited logo variations and design concepts can be generated for years to come and be placed inside the container/arrow symbol:
Mobile payments - Machine learning - Blockchain & cryptocurrency - Robo advising - Insuretech - Regtech - Investment & wealth management - Digital lending - Brokerage services - Mobile banking.
IDENTITY PATTERNS
A pattern and flowing graphical elements are designed using a group of dynamic logo designs to add to the innovative look of the identity.
MESSAGING FRAMEWORKS & EXAMPLES
The brand's messaging is the language you use to communicate with your target audience. It should be clear, concise, and consistent across all channels. Develop messaging that highlights the unique benefits and value proposition of your solution.
Staying true to the bridging the gap key benifit of FTA Jordan, a dynamic messaging system is also created to create multiple messages that showcases the benifits it provides to its stakeholders and the transformation it provides locally and regionally.
Framework models:
DESTINATION - BRIDGING THE GAP - TRANSFORMATION
Client
Jordan
Brand Strategy
Branding Visuals
Interior Design Guide
Brand Guidelines
Branding Visuals
Interior Design Guide
Brand Guidelines
2024